Friday, June 18, 2010

Those Kodak Moments Can Pay...Literally!!

If you're like many marketers, you've included pictures in your blog posts and/or used other online photo applications from time to time which brought you to Flickr.com to upload your pictures, share them, get URL's for them, etc...

Now all those pictures that you upload to Flickr…

You know, the ones of your kids and grandkids, pets, vacation scenes, special events and the like…

Those pictures that you share with others and brag about might soon become an additional income stream for you.

Getty Images, in partnership with Flickr, has been tapping into the rich pictorial resource provided by Flickr’s 40 million users for the past two years. BBC.co.uk News reports that over 100,000 pictures taken by both pros and semi pros have been given the nod in that time.

Flickr’s general manager, Douglas Alexander, was quoted as saying
“Flickr users are the eyes of the world…the extension of this partnership is a testament to the talent of our Flickr community…we want to provide a platform for our members so they can get their work out there to the largest possible audience.”
It seems that the major appeal to stock photo companies such as Getty, is that sites like Flickr offer an eclectic collection of photographs from around the planet…not just from North America and Europe.

In addition to enhancing the diversity of their offerings by a wide margin, Nick Evans-Lombe, Getty’s COO, also sites the inherent authenticity of the photos…that were not taken for commercial purposes…as a huge asset to the collection. He describes them as being, “more gritty,” which no doubt makes them more appealing.

By simply opting into the program, now all Flickr users will be able to access this potential income stream which can conceivably allow Getty access to a cache of over four billion photos.

For details and to read the BBC.co.uk report in its entirety, click here.

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