Friday, May 28, 2010
Another $2000 Widget??
I don't think I've ever written a post quite like this one before, but I need to unload what's on my heart
You can read it or not...your choice
At least I'll be able to look myself in the mirror.
I don't know about you, but I'm noticing an increasing number of "launches" lately
New systems...New tools...
Now that's not a bad thing in itself, I mean, how else would the industry move forward, right?
But so many of them are positioning themselves as THE answer you've been waiting for...
You...and 3,000 others
We both know that in another 6 - 9 months, that same "guru" is gonna come out with another new system or widget designed to take your business to the next level quickly and easily
And they'll make you believe that you just HAVE to have that one, too!
A couple grand every six months...and nothing changes
Not for you, it doesn't
At least not long-term.
Let's be fair here...
Many of the systems and tools WORK and work well...
IF you know HOW to use them!
All we need do is look at Eben Pagan, Ann Seig, Mike Dillard, Frank Kern, etc...
But it seems like it's only a select few, though, doesn't it?
Is it possible they know something that's giving them that edge??
They do
Actually, a few things...
First of all, there is no "magic bullet"...no one "system" (or person, for that matter) that can guarantee anything
Everyone "knows" that.
Even YOU admit that out loud one minute and pull your credit card out the next (me, too!)
WHY??
Because there are principles that, when understood and applied, can have people eating out of your hand EVERY TIME
I'm talking about real Marketing Principles, people...
NOT how to use the Internet to annoy everyone you come in contact with...
But rather
Solid...time honored...been around since the dawn of time...
Based on human psychology
MARKETING PRINCIPLES
Now here comes the part that you won't like...
It takes WORK, TIME and EFFORT to learn the "code" behind it all
Success is not gonna fall into your lap because you shelled out another two grand!!
Study the industry and learn from those who've "made it".
NOT what they're doing now...
Find out what they did WHEN THEY STARTED
If you're not willing to take the time to learn the basic psychology of marketing...and most people WON'T...
Then be prepared to pull out your credit card again in a few months for the newest "system" that's launching.
And when nothing's changed and you're BROKE...
Remember that I TRIED to warn you.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment