The Internet is Just Another Business Tool

When my new camera arrived (the Kodak Zi8 I blogged about last week), I found myself thinking about the tools we all use every day...including the Internet.

The Internet might be a  valuable tool, but it's just that...a tool.

The same business and marketing principles apply online as offline.

Without a working knowledge of marketing psychology and what triggers us to move on something, the Internet can be as ineffective as a poorly written classified ad.