My teacher told me repeatedly,
"The secret is...when everyone zigs...that's when you zag."
Sound advice
Why run an ad, make a video, write a note, or a blog post that's SOS-DD?
I know the answer...
"Because I have to keep putting myself/my business out there, Cathie!"
Agreed...but what good is "putting content out" if no one is watching, reading or picking up the phone?
How do you keep what you're putting out there relevant
and INTERESTING??
How do you keep from looking/sounding like everyone else?
Hmmmm?
And while you're thinking about that, I've got another one for you...
It's Summertime!
Pool parties, BBQ's, vacations and sunny days at the beach head
most people's lists
Even most business owners
Historically, business slows down in the summer...
unless you own a season-specific business, that is.
So it's natural, right? EVERYONE is taking it easy
After all, it's summer!!
But I'm not gonna do that.
Nope
Don't misunderstand, there's nothing wrong with BBQ's, vacations...
I enjoy them, too!
Just not today
Today...I'm gonna work on building my business while others are slacking off
Today...I'm gonna tweek it here and set it up there while others are roasting hot dogs
Today...I'm gonna keep learning and feeding my mind the psychology of marketing while others are poolside reading the latest romance novel and working on their tan.
Today...I'm gonna ZAG!
When summer's over, I'll be ready.
I'll be ready for 2011 and beyond.
What about YOU?
Will you be ready when the pool closes for the season and the kids all go back to school?
Will you be ready when your tan starts to fade and the leaves start to fall?
NOW'S the time to prepare...ZAG while everyone else ZIGS!
If you don't learn Simple marketing principles and techniques...
If you don't learn the PSYCHOLOGY behind it all, well...
It doesn't matter how many systems, signs or widgets you buy...
How many leads you call, how much "new blood" you hire...
Or how many launches you take part in!!
Yes, I suppose you could keep doing what you've been doing
Keep zigging with everyone else...and hope something changes
Or ZAG with us...and CREATE your own changes!
Join Home and Small Business World every Tuesday evening this summer at 9:00 pm Eastern time
Take advantage of the FREE, Summer of Success- Super Simple Marketing course being offered by Diane Hochman and her team
You'll learn Super Simple, easy to implement techniques that can position you for Success by summer's end.
And did I mention it's free?? :)
For Information and to sign up to receive mp3's of the calls, go to http://www.YourSummerOfSuccess.info
You CAN make this YOUR Summer of Success!!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment